Intuition vs Data Driven Decision Making

Do you trust your intuition? According to an Economist Intelligence Unit survey, up to 73% of us rely on our own intuition when it comes to decision-making. But what happens when we’re wrong? This is where data-driven decision making comes into play.


At 3Media we use intelligent targeting capabilities to give us a better understanding of our customer’s interests, behaviour and characteristics. This helps you identify and target the audience that best suits your product or service.


To learn more about how data is driving decisions for a variety of businesses worldwide, see: