2014 Preview - Brian D'Arcy on mCommerce







We asked our team members for their predictions on what they think will be big in 2014! Here's what Product Director of O2 Media, Brian D'Arcy, had to say!

"Business CRM SMS will grow by over 25% in 2014.

Beyond the world of advertising, an increasing number of businesses are seeing the benefits of using SMS for customer engagement and this is key to driving growth. The main principals of SMS are it works on all mobile handsets, it’s easy to use, its fast, its great value and 97% of all messages are opened within 5 seconds. This makes SMS an incredibly efficient communication tools for business. It’s being used for appointment reminders, payment reminders, marketing, loyalty programs, secure PIN identification, service alerts, employee notifications, customer service, etc.  In addition companies are starting to integrate SMS functionality into their systems – e-mail, database, debt collection, marketing. This will drive year on year growth by over 25% in 2014.

Over 500,000 Irish people will use Operator Billing in 2014

In 2014 over 500,000 Irish people will make a purchase using their mobile phone account as the payment method. Growth of M-Commerce is more than doubling year on year as people become comfortable buying online. Within this huge growth story there is more than just the device, the payment solution behind the purchase is also changing.

Customers can now buy goods and pay for them safely and securely using their mobile phone account. Driving this growth is the fact that mobile penetration is over 100% and conversion rates are 5 times higher when using Operator Billing as opposed to credit card.

Simply put, mobile payments are a very easy to use payment solution that has mass market penetration and this is driving significant growth."

To contact Brian directly, please email brian.darcy@o2.com 

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