IAB Mobile Connect Conference 2015 - Mobilising your Marketing Mix
The IAB Mobile Connect Conference takes place on October 29th in the Guinness Storehouse, Dublin. This year’s keynote speaker is Sarah Mansfield, VP of Unilever Global Media. An experienced and innovative industry leader, Sarah is responsible for Global Media Operations with a total media spend of circa €1 Billion.
Here are some highlights to look forward to:
- Mobile readiness in the retail and auto sectors
- Connecting consumers with content across devices
- Using data to reach consumers with real-time & location-based advertising.
For the full story, see: http://iabireland.ie/event/iab-mobile-connect/